According to comments and reviews, the book's story and format are not as exciting as say Rich dad Poor Dad.

According to my experience with it, it's more of a workbook that breaks down self-disciplined and gives you a blueprint to achieve your macro and micro goal. It has a lot of tasks for the reader to pause and do and a lot of self-assessment questions.

If you read Think and Grow Rich, it's like the questions they ask in Chap 7.

It's not popular in the sense that it's not on every recommendation list. Even I stumbled on the audiobook, but I am very glad I did. it has changed my approach to small and big goals.

Short answer: it's more of a goal achievement course than a book to just read. But the applications of what the book talks about are simple and immediate, you will be shocked.